1. Keyword Research

 Identifying relevant keywords that your target audience searches for is really important in determining the popularity of your website so Use tools like Ahrefs or SEMrush to find keywords with a balance of high search volume and low competition. so you have a higher chance to appear on top of SERP also Focus on long-tail keywords, which are more specific and often have higher conversion rates.

2. On-Page Optimization

The keywords you use plays a huge factor on how google ranks your website . and your primary keyword is the cream of the crop of all keywords so Ensure that your primary keyword appears in critical areas:

•  Title Tag: Include the keyword at the beginning.
• Meta Description: Write a compellng description that incorporates the keyword.
• Headings (H1, H2, H3): Use headings to structure your content and include keywords naturally.
•  Content: Create high-quality, engaging content that answers users’ questions and includes related keywords.

3. Technical SEO

 So before you even think about the visitors of your website viewing your content you have to make the website more visitor friendly to make the user experience good for that Optimize the technical aspects of your website:

• Site Speed: Ensure fast loading times, as this impacts user experience and rankings.
• Mobile-Friendliness: Make sure your site is responsive and easy to navigate on mobile devices.
• URL Structure: Use clean, descriptive URLs that include keywords.
•  Sitemaps and Robots.txt: Create a sitemap to help search engines crawl your site efficiently.