Confused between descriptive and diagnostic analytics? You’re not alone. For many growing businesses in Indore, understanding the difference between descriptive and diagnostic analytics can be the turning point in how they manage performance, spot problems, and grow smarter.
At DSTECHNOVERSE, we provide both Descriptive Analytics services and Diagnostic Analytics services in Indore, guiding businesses to not only understand what happened, but also why it happened — so they can take the right steps forward.
Descriptive analytics answers the question:
“What happened in my business?”
It summarizes raw data into simple insights, turning boring spreadsheets into easy-to-read dashboards and reports. This is the first step in understanding your business’s performance.
Tracks monthly sales, traffic, and engagement
Builds automated dashboards
Summarizes past trends
Shows what’s performing and what’s not
💡 Example for Indore business:
A retail store in Palasia uses descriptive analytics to track daily footfall, inventory status, and sales by product category.
Diagnostic analytics goes one step deeper and asks:
“Why did it happen?”
It helps businesses identify the root causes behind performance spikes or drops. Diagnostic analytics is the problem-solving tool every Indore business should use before making big decisions.
Performs data drill-downs
Uses correlation & segmentation analysis
Highlights why sales dropped or customer churn increased
Helps detect internal inefficiencies
💡 Example for Indore business:
An EdTech startup in Vijay Nagar noticed a sudden drop in user sign-ups. Diagnostic analytics revealed it was due to a broken payment gateway after a recent update.
| Feature | Descriptive Analytics | Diagnostic Analytics |
|---|---|---|
| Main Goal | Show what happened | Explain why it happened |
| Data Type | Historical | Historical + contextual |
| Tools | Dashboards, reports | Data mining, segmentation |
| Usage | Performance tracking | Problem-solving |
| Output | Trends, patterns | Root causes, correlations |
Using just one is like driving with only one eye open. Let’s break down how they work together in real life:
Sales dropped 20% this month.
Your best-selling product is jeans.
Sales dropped because your top product went out of stock.
Jeans are performing well due to a recent Instagram ad campaign.
Descriptive: Monthly patient count decreased by 12%.
Diagnostic: Drop due to reduced Google Ads spend and lack of reviews.
Descriptive: Property site visits fell this quarter.
Diagnostic: Drop correlated with local traffic restrictions and poor mobile UX.
Descriptive: Inventory turnover slowed down.
Diagnostic: Diagnosed mismatch between stock and customer demand trends.
To deliver both Descriptive and Diagnostic Analytics Services in Indore, we use:
Google Looker Studio – Great for quick data visualizations
Power BI – Deep performance drill-downs
Zoho Analytics – End-to-end dashboards with diagnosis metrics
Custom-built dashboards – Personalized by industry and business model
Every Indore business that wants to stop guessing and start growing:
✅ Startups looking to scale fast
✅ Local brands managing multiple locations
✅ Clinics, showrooms, institutes, and retail chains
✅ Manufacturing units solving operational bottlenecks
✅ Service providers improving performance
🟢 Local business-friendly strategies
🟢 Custom dashboards with real-time insights
🟢 SEO-focused, growth-driven analytics
🟢 Personalized KPI reports monthly
🟢 Proven impact across 10+ industries in Indore
At DSTECHNOVERSE, we believe data should do more than report — it should solve problems and accelerate success.
✅ Book your FREE consultation
📍 Serving all Indore businesses
📞 +91 90989 95567
🌐 www.dstechnoverse.com
“Good businesses track data. Great businesses understand it.”
— Team DSTECHNOVERSE